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Amazon listing optimization for US brands

You already pay for the clicks. We find what stops shoppers from ordering.

We read your whole listing the way a buyer does: images, title, bullets, A+, reviews and search. Then we write down every question it leaves unanswered.

Request my free reviewSee an example review first
Illustrative toddler straw sippy bottle with a clear plastic body, ml and oz markings, a blush-pink flip-top lid and handles, and four numbered pins for buyer questions

Drag to turn. Tap a pin.

Everything a buyer sees before ordering

  1. Search

    We find the queries people buy with and put them into your title, bullets and backend keywords, so the listing shows up.

  2. Search results

    We compare your main image, price and rating with the listings next to yours, so shoppers click on you.

  3. Positioning

    We read reviews, yours and your competitors’: what buyers praise, what they complain about, what they fear before buying. That gives the product its main promise.

  4. Product page

    Gallery, title, bullets and A+ answer the buyer’s questions in order, so they have enough reasons to buy.

  5. Hypotheses and tests

    Every change starts as a hypothesis. We record the numbers first, then test it: an A/B test in Manage Your Experiments where Amazon allows it, before and after where it doesn’t.

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What a free review looks like

This is the format your review arrives in: six short sections on one listing, in 1 business day. Below is the first.

Free listing review · Pimbrook (illustrative)

First impression

Your main image next to the category leaders

  • Illustrative toddler straw bottle on white, front view: clear body with ml and oz markings, blush-pink flip-top lid closed, two pink handlesYours
  • Illustrative category leader: a sage-green straw cup with the lid open and the straw upLeader 1
  • Illustrative category leader: a sky-blue straw cup with the lid open and the straw upLeader 2
  • Illustrative category leader: a sand-beige sippy cup with a closed dome lidLeader 3

Illustrative products.

We put your main image next to the three best-selling straw bottles in the same search. Two of them show the lid open and the straw up, so a parent sees how a toddler drinks from it before reading anything. Your main image shows the bottle closed, from the front. It is clean, but in a row of search results it looks like any clear plastic bottle.

You can fix this within Amazon’s main image rules: same white background, lid open, straw visible.

  1. We compare with the leaders in the same search, so you can check every point.

  2. A change you can make without us. If a fix is this simple, do it yourself.

Get one for your listingRead the whole review

No change without a reason

  1. Observation

    The top complaint: it leaks in a bag.

  2. Source

    1–⁠3 star reviews and buyer questions.

  3. Hypothesis

    Buyers can’t tell if the lid locks, so they pick a bottle that says it does.

  4. Change

    Main image with the lid open and the lock in view; the first bullet says the lid locks.

  5. Test

    An A/B test of the new main image in Manage Your Experiments.

Example on the illustrative product.

The most important thing goes first. After launch we come back to the numbers.

Why not just ask an AI?

An AI toolUs
Writes a new title and bullets in seconds.First finds what makes shoppers hesitate, then decides what to change.
Can be confidently wrong about prices, reviews and features.Checks every fact on the live page and dates it.
Rewrites the listing even when price or stock is the problem.Says so when the listing isn’t the problem.

We use AI too. A person decides, checks the facts and answers for the result. How we use AI

Evgenii Baskin, founder of Baskin Strategy, in a black jacket against a white wall

Evgenii Baskin

Founder of Baskin Strategy

  • 2 years working with Amazon listings
  • Diploma in Commerce, 2026. Thesis: how a listing’s structure affects conversion, on baby-bottle listings outside Amazon.

A small studio. Your questions go to the person who wrote your review.

LinkedInAbout the studio

Where would a buyer hesitate?

Find the four places on this listing that could cost a sale.

Toddler straw sippy bottle on white, front view: clear plastic body with ml and oz markings, blush-pink flip-top lid closed, two handlesPhoto 1 of 5, on white

Visit the Pimbrook Store

Pimbrook Toddler Straw Sippy Bottle with Handles, 8 oz / 240 ml, Weighted Straw, Flip-Top Lid, Blush Pink

4.32,417 ratingsTop critical review: “Tipped over in my bag and soaked everything.”

$15.99Similar items from $11.99

FREE delivery Thu, Nov 5

About this item

  • BPA-free, safe plastic
  • For ages 6 months and up
  • Weighted straw, so your toddler can drink at any angle
  • Clear body with ml and oz markings, 30–240 ml (1–8 oz)
  • Two removable handles for small hands

A made-up listing.

  1. Photos

    All five photos are on white. None shows the bottle in a toddler’s hands or in a cup holder, and none shows how the straw and the weighted ball come apart for cleaning.

    What we do: product page. Add photos of the bottle in use and of the straw coming apart.

  2. Rating and reviews

    The top complaint is leaking when the bottle tips over in a bag. The page never says whether the flip-top locks.

    What we do: positioning. Answer the top complaint on the page itself.

  3. “BPA-free, safe plastic”

    “BPA-free” only says what’s missing. The page never names the plastic or any safety test.

    What we do: copy. Name the plastic and the test, if you have the documents.

  4. “For ages 6 months and up”

    Up to what age? And when should a baby move from a bottle nipple to a straw? The page doesn’t say.

    What we do: copy and search. Say up to what age, in the words parents search with.

  5. Looks fineTitle

    Size, straw type, lid and color are all in the title.

  6. Looks fineDelivery

    A clear delivery date. Nothing to fix here.

  7. Looks fine“Clear body with ml and oz markings”

    A parent can see exactly how much the toddler drank.

All four found. Your free review does this for your own listing, with the reasons written out.

Send your ASIN

Not a baby product? Send your ASIN anyway. If we’re not the right fit, we’ll say so.

If 5,000 people a month open your listing and the average order is $40, one more buyer per hundred visitors is worth $2,000 a month.

Arithmetic, not a forecast.

Start with one ASIN. Stop at any step.

  1. Free review

    A written review of one listing, with one recommendation.$0Written, in 1 business day
    Request my free review

  2. Full audit

    What to change first, with SEO, an A/B test plan and a designer brief.$500 per ASIN3–⁠5 business days after your reports

    SEO: the queries that bring you traffic and sales, and what’s missing in the title, bullets and backend keywords. The audit also says what to leave alone. Usable with any contractor. We need your reports, never your password. 100% upfront, +$350 per extra ASIN.

  3. Implementation

    New gallery, A+ and copy, published, with an A/B test where Amazon allows it.from $2,200 with the audit2–⁠3 weeks

    Starts from an audit. 7 gallery images, 5 A+ modules, title, bullets and description, 2 rounds of revisions. Already have our audit? From $1,700 within 30 days. 50% before we start, 50% on delivery.

  4. Ongoing improvement

    Hypotheses tested month by month.from $1,500 a monthMinimum 2 months

    One main ASIN, one improvement cycle at a time and a written report every month. Only while there’s real work to do. Paid monthly, in advance.

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Questions before you send an ASIN

All questions
What’s the catch with the free review?

It’s how we show our work, on your own listing. You get one recommendation you can use yourself. The full plan is the $500 audit, if you want it. There are no calls, and we never ask for a card or access to your account.

Do you guarantee more sales?

No. Sales also depend on price, stock, traffic and the product itself. We are responsible for the quality of the work and the reasoning behind each recommendation. If the cause is outside the listing, we tell you.

Is the audit a way to sell me implementation?

No. The audit is a complete result. Your team or any contractor can work from it. If a change isn’t justified, we say so, even when that means no new design work.

Send one ASIN. Get a review like this one in 1 business day.

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