Questions before you send an ASIN
Process
How does the free review work?
You send one ASIN. We read the page the way a buyer would and email a 4–6 page PDF by the end of the next business day, New York time. Requests after 3 pm, on weekends or on US public holidays count from the next business day. What’s included
Do you do Amazon SEO?
Yes, it’s part of the full audit: which queries bring you traffic and sales, and what’s missing in the title, bullets and backend keywords. We don’t promise rankings, Amazon decides those.
Do you run A/B tests?
Yes, in Manage Your Experiments, when your brand and ASIN qualify: Brand Registry and enough traffic. Otherwise we compare before and after and say what that can and can’t prove.
Do we need to get on a call?
No. Everything happens in writing, by email, so every conclusion stays on record. If something in the review is unclear, reply to the email and ask.
I got an email from Evgenii. Do I need the form?
No. Reply to that email. It’s enough to start, and the whole conversation stays in one thread.
Who is this not for?
New products without sales data yet, and listings where the real problem is stock, delivery or the product itself. If your reports point to price, stock or traffic, the audit says so. If you already suspect that, start with the free review.
Do you only work with Amazon US?
Yes, for now. Our reviews and audits are written for listings on amazon.com. If your product sells in other Amazon stores too, send the amazon.com link. We write in the language of your request, English or Russian.
Data and access
Do you need access to my Seller Central account?
Not for the review or the audit. The review uses only what any shopper can see. The audit uses reports you export. For implementation, you can add us as a user or publish the changes yourself. We never ask for your password.
Which reports do you need for the audit?
Seller Central and advertising exports for one agreed period, plus your goal and a list of recent changes to the listing, price or ads. After you order, we email the checklist. The full list
What counts as one ASIN?
One product page. If the product has variations, such as sizes or colors, we agree before you pay which ones the audit covers. Each additional ASIN costs $350.
What do you do with my data?
We use your reports only for your audit and don’t share them. We analyze them in Claude, ChatGPT and Perplexity, with training on our data turned off. You can ask us to delete them at any time. We delete audit exports 6 months after the audit is delivered. Details
Money and guarantees
What’s the catch with the free review?
It’s how we show our work, on your own listing. You get one recommendation you can use yourself. The full plan is the $500 audit, if you want it. There are no calls, and we never ask for a card or access to your account.
How do I pay, and are there discounts?
By invoice, through Remotify or PayPal. There is no payment button on this site. For the audit we first confirm the scope, then send the invoice within 1 business day. There are no discounts, but the $500 audit counts toward implementation if you order it within 30 days: from $1,700 more, from $2,200 in total.
Can I get a refund?
The audit is non-refundable. For implementation, if we haven’t started, we return your 50% in full. After we start, we refund the stages we haven’t done. If you order the audit and implementation together and the audit shows implementation isn’t justified right now, because of price, stock, delivery or the product itself, we refund everything except the $500 for the audit. Ongoing improvement is paid month by month: you can stop before the next month starts, and the month already paid is not refunded.
Do you guarantee more sales?
No. Sales also depend on price, stock, traffic and the product itself. We are responsible for the quality of the work and the reasoning behind each recommendation. If the cause is outside the listing, we tell you.
Why does the audit cost $500?
It is a fixed price for a fixed scope: one ASIN, 14 sections and one round of questions. Together with implementation it starts at $2,200, and the $500 is part of that total. The audit tells you which part of that work is worth doing before you pay for it.
Is the audit a way to sell me implementation?
No. The audit is a complete result. Your team or any contractor can work from it. If a change isn’t justified, we say so, even when that means no new design work.
Can you do the images and copy without an audit?
No. Implementation always starts from an audit. It can be ours, or your own if it’s detailed enough to work from. Either way, we confirm the scope before you pay the first 50%.
How we use AI
AI drafts. A person decides, checks and takes responsibility.
Do you use AI?
Yes, in analysis and in production. Evgenii decides what changes and checks every fact and image before you see it. We use Claude, ChatGPT and Perplexity, with training on our data turned off, and SmartScout for public market data. Your own data comes only from the Seller Central exports you send, and it never goes into SmartScout.
| What AI does | What a person always does |
|---|---|
| Groups hundreds of reviews and questions by topic | Decides what to change first and what to leave alone |
| Drafts bullets and A+ copy | Checks numbers against your reports and competitor facts against the live page |
| Builds scenes and backgrounds around your real photos | Checks every image against Amazon’s rules and against the product: size, color, what’s in the box |
| Fits layouts to A+ modules | Makes sure the gallery, A+ and copy tell one story |
| Checks character limits and keywords | Measures the result and fixes our mistakes within the agreed scope |
Couldn’t I just use ChatGPT or Helium 10?
You can. Then you collect the data, check the conclusions, brief the designer and judge the result yourself. We use AI too. What you pay us for is that work and the responsibility for it.
Four differences
It can’t see your numbers. A chatbot doesn’t know that your conversion fell after a price change in March. You can upload reports, but then you are the analyst: which reports, which period, whether the math is right.
It can be confidently wrong. A model can misstate a competitor’s price, review count or features. We check each fact on the live page and write down the date.
It won’t tell you the listing isn’t the problem. A listing generator writes a new listing even when the cause is price or stock. We say so.
If an image misleads, the returns are yours. When an AI image shows a product bigger than it is, the returns and one-star reviews go to the brand. We check size, color and set contents against your real product before anything goes live.
What AI tools do well
They’re good at first drafts, keyword coverage and summarizing hundreds of reviews. We use them too. If you have time to check their output and measure the result yourself, you may not need us.
Are AI images allowed on Amazon? What about the main image?
The main image must be a photo of the product itself on a pure white background. We never create or edit it with AI. In the other images, AI builds the scene around your real photos, and we keep the shape, color, set contents and labels as they are. AI-generated people appear only with your OK, and are labelled wherever Amazon asks for it.
Why not hire a freelancer on Upwork?
You can. A freelancer delivers what the brief asks for. The hard part is the brief itself: what to change, in what order and how to tell if it worked. Our audit is that brief, and you can hand it to any freelancer.
Send one ASIN. Get a written review in 1 business day.
Case file
Got it. Your review arrives within 1 business day.
- Reviewer
- Evgenii Baskin
- Format
- Written, no calls
Add hello@baskinstrategy.com to your contacts so our email doesn’t end up in spam.