A small studio. Evgenii reviews every listing himself.

Baskin Strategy reviews and improves product pages for brands on Amazon US. Evgenii Baskin founded it and runs it from Cyprus.

Evgenii Baskin

Founder of Baskin Strategy

You deal with Evgenii directly, in writing.

2 years working with Amazon listings
Diploma in Commerce, College of Urban Entrepreneurs, 2026
Thesis: how a listing’s structure affects conversion, based on baby-bottle listings on a large marketplace outside Amazon (Ozon)
Based in Cyprus
Categories we work with: Baby, Home & Kitchen, Beauty & Personal Care, Health & Household, Pet Supplies, Toys & Games, Sports & Outdoors, Tools & Home Improvement

Evgenii on LinkedIn

What the thesis looked at

Evgenii’s diploma thesis asked how the structure of a product listing affects conversion. He studied baby-bottle listings on a large marketplace outside Amazon (Ozon).

College of Urban Entrepreneurs, 2026. Specialty 38.02.08, Commerce.

How he did it

He linked every element of a listing to a stage of the buyer’s journey and to the job the buyer is trying to get done, using the AIDA, CJM and JTBD models.
He asked 38 marketplace shoppers how much each element mattered to them, then compared five baby-bottle listings, one of them from Philips Avent.
That is how he learned to read a listing element by element.

What he observed

Listings without lifestyle photos or video probably lose conversion. 3 of the 5 had neither.
For baby products, shoppers gave social proof the most weight.
Discounts looked the same on every listing, so they didn’t set sellers apart.
Official brand status added trust.

These are his observations from a small sample, 38 shoppers and 5 listings. The study used Ozon listings, and Amazon shoppers may weigh things differently.

What “we” means

Today the studio is one person, its founder. Evgenii reviews every listing himself and is responsible for every conclusion.

We use AI in analysis and production. AI drafts; Evgenii decides what changes and checks every fact.

How we use AI

Five rules

Every change has a reason and a way to check it.
Everything is in writing.
We never ask for passwords.
We don’t promise growth.
We can tell you to change nothing.

See how this works in the full audit

Facts

The short version, for anyone who needs to quote us.

What we do: Written reviews and audits of Amazon product pages, then images, A+ content and copy
Who for: Brands selling on Amazon US
Founder: Evgenii Baskin
Free review: $0, one ASIN, 1 business day
Full audit: $500 per ASIN, +$350 for each additional ASIN, 3–⁠5 business days after we get your reports
Implementation: from $2,200 per ASIN together with the audit (the $500 audit counts toward it), 2–⁠3 weeks after we get the materials
Ongoing improvement: from $1,500 a month, minimum 2 months
Format: Written, no calls
Languages: English and Russian
Based in: Cyprus
Email: hello@baskinstrategy.com
LinkedIn: Evgenii Baskin